In a world where everything is a little
too big, where nothing seems personal
or original anymore, Westend Jeans
and fashion stands out like the last
bastion of quality and integrity left in a
marketplace polluted with the compro-
misedand mediocre. As everybody
rushed to sell out, as everyone looked
to cut corners and as everyone gave up
on product, Westend stayed the course
andfound that sometimes, it’s about
what you don’t do.